DESIGN WITH
YOU IN MIND

My name is Heide Randall, and I look forward to working with you! I reside in the beautiful Piedmont Region of Northern Virginia with my amazing husband of over 30 years, Mark, two of the most adorable hound dogs you’ve ever seen, Hooch and Remi, and Peanut, the cat.

I first embraced my desire to create pretty things when I was a young child. My daD (he spelled it backward) owned a string of print and typesetting shops, and I spent hundreds of hours at his side. I learned to type before I turned ten (easiest class I ever took in high school!), and I was creating fantastic artwork (think Picasso, rather than Renoir’s impressionism) using exacto blades, letraset sheets, and wax long before I learned to drive. As digital art technology emerged, I was right there with it, developing my skills with every new technique and toolset.

My favorite part about freelancing is that I come in close contact with many different projects. I feel lucky to be able to continue expanding my skills and to discover new abilities with each new design challenge.

I’m so fortunate that my work, and my clients, take me to ever bolder embodiments and expressions of visual design — from logo and brand design to wireframing and high-fidelity mockups. I’ve included a sampling here that I think represents the range of my recent work. Scroll through the items below (click any item to see it larger and to open the entire collection). If there are more examples of a particular type you’d like to see, please contact me.

“The only way to do great work is to love what you do.”
— Steve Jobs, Co-Founder, Chairman and CEO, Apple

DIGITAL. PRINT. BRANDING. MARKETING COLLATERAL. PRESENTATIONS. MAGAZINES. WEB DESIGN. STYLE GUIDES. PROPOSALS. LOGOS. TYPOGRAPHY. TRADE SHOWS. UI/UX. INFOGRAPHICS. EMAILS. SOCIAL MEDIA.

I have over 25 years of experience as a graphic and web designer, with expansive knowledge of digital, print, and web production. This includes, but certainly isn’t limited to: mockups, interactive wireframes, online presentations, speaker decks (PowerPoint and Google Slides), landing pages, pre-press and print projects, CMS, corporate branding, logo design, annual reports, book and magazine design and layout, proposal graphics, infographics, responsive web design, email campaign design and production, websites and website themes/skins.

I possess a strong understanding of both corporate and studio/agency environments, utilizing a combination of expert technical knowledge and creative insight. I am highly proficient and experienced in the Adobe Creative Suite product line (Photoshop, InDesign, Dreamweaver, Illustrator, Flash, Fireworks), as well as the entire Office Suite (PowerPoint, Word, Excel).

“Creativity is intelligence having fun.”
— Albert Einstein

I offer all different facets of graphic, web, and UI design including logo design, print and pre-press production, custom websites (new and existing),  social media collateral, email campaigns, corporate branding/rebranding, presentation decks (PowerPoint and Google Slides), proposal graphics, trade show exhibits, and cross-media projects.

“No design works unless it embodies ideas that are held common by the people for whom the object is intended.”
— Adrian Forty

“Versatility, practicality, and techno-savvy are words I use to describe Heide. I hired Heide at a critical point of a complete platform redesign and build project. Heide’s ability to understand and distill the challenges we faced into their simpler design elements, and her ability to communicate their applicability to our product was pivotal to delivering on the rebuild project objectives. I strongly recommend Heide.”
STANLEY O. — PRODUCT OWNER

“Heide is great to work with! She is FAST and always brings back quality work! She is very versatile — I can send her a hand drawn sketch and provide some guidance or a written brief and she comes back with a range of quality ideas. She does more than just design by also providing constructive feedback with sound reasoning. I love working with Heide and recommend her wholeheartedly for both short projects and long term engagements!”
SHANNON K. — VP PRODUCT MARKETING

“Heide and her design team take an idea from concept to reality. Heide’s eye for detail, creativity, and style consistently result in designs that exceed our expectations. She is a pleasure to work with, and we look forward to many more opportunities in the future.”
DAVID K. — CEO, CONSULTING FIRM

Whether you’re looking for help with a short-term project, or you’d like to discuss an ongoing engagement, I’d love the opportunity to show you what we can create together!