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Heide Randall
2020-12-17T11:17:18-05:00
New Project Planning Questions
Let's Get Started!
Name
*
First
Last
Best Email for You
*
Corporate / Business Identity
Some of the following questions will answer these, but I need you to think about each question: What purpose will the site serve? Will it be merely an online brochure? Do you want it to attract new customers? Will you publish company deliverables? Do you want to list your clients? How do you want prospective and existing customers to contact you? Will you be selling goods and services through the site?
Company Name (Legal)
Company Name (Branding)
Sometimes what you are selling is actually a separate brand from your company name.
Company Tag Line
Company Phone Number
Company Fax Number
Company Email Address
Company Address
Street Address
Address Line 2
City
State / Province / Region
ZIP / Postal Code
Afghanistan
Albania
Algeria
American Samoa
Andorra
Angola
Anguilla
Antarctica
Antigua and Barbuda
Argentina
Armenia
Aruba
Australia
Austria
Azerbaijan
Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bermuda
Bhutan
Bolivia
Bonaire, Sint Eustatius and Saba
Bosnia and Herzegovina
Botswana
Bouvet Island
Brazil
British Indian Ocean Territory
Brunei Darussalam
Bulgaria
Burkina Faso
Burundi
Cabo Verde
Cambodia
Cameroon
Canada
Cayman Islands
Central African Republic
Chad
Chile
China
Christmas Island
Cocos Islands
Colombia
Comoros
Congo
Congo, Democratic Republic of the
Cook Islands
Costa Rica
Croatia
Cuba
Curaçao
Cyprus
Czechia
Côte d'Ivoire
Denmark
Djibouti
Dominica
Dominican Republic
Ecuador
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Eswatini
Ethiopia
Falkland Islands
Faroe Islands
Fiji
Finland
France
French Guiana
French Polynesia
French Southern Territories
Gabon
Gambia
Georgia
Germany
Ghana
Gibraltar
Greece
Greenland
Grenada
Guadeloupe
Guam
Guatemala
Guernsey
Guinea
Guinea-Bissau
Guyana
Haiti
Heard Island and McDonald Islands
Holy See
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Isle of Man
Israel
Italy
Jamaica
Japan
Jersey
Jordan
Kazakhstan
Kenya
Kiribati
Korea, Democratic People's Republic of
Korea, Republic of
Kuwait
Kyrgyzstan
Lao People's Democratic Republic
Latvia
Lebanon
Lesotho
Liberia
Libya
Liechtenstein
Lithuania
Luxembourg
Macao
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Marshall Islands
Martinique
Mauritania
Mauritius
Mayotte
Mexico
Micronesia
Moldova
Monaco
Mongolia
Montenegro
Montserrat
Morocco
Mozambique
Myanmar
Namibia
Nauru
Nepal
Netherlands
New Caledonia
New Zealand
Nicaragua
Niger
Nigeria
Niue
Norfolk Island
North Macedonia
Northern Mariana Islands
Norway
Oman
Pakistan
Palau
Palestine, State of
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Pitcairn
Poland
Portugal
Puerto Rico
Qatar
Romania
Russian Federation
Rwanda
Réunion
Saint Barthélemy
Saint Helena, Ascension and Tristan da Cunha
Saint Kitts and Nevis
Saint Lucia
Saint Martin
Saint Pierre and Miquelon
Saint Vincent and the Grenadines
Samoa
San Marino
Sao Tome and Principe
Saudi Arabia
Senegal
Serbia
Seychelles
Sierra Leone
Singapore
Sint Maarten
Slovakia
Slovenia
Solomon Islands
Somalia
South Africa
South Georgia and the South Sandwich Islands
South Sudan
Spain
Sri Lanka
Sudan
Suriname
Svalbard and Jan Mayen
Sweden
Switzerland
Syria Arab Republic
Taiwan
Tajikistan
Tanzania, the United Republic of
Thailand
Timor-Leste
Togo
Tokelau
Tonga
Trinidad and Tobago
Tunisia
Turkmenistan
Turks and Caicos Islands
Tuvalu
Türkiye
US Minor Outlying Islands
Uganda
Ukraine
United Arab Emirates
United Kingdom
United States
Uruguay
Uzbekistan
Vanuatu
Venezuela
Viet Nam
Virgin Islands, British
Virgin Islands, U.S.
Wallis and Futuna
Western Sahara
Yemen
Zambia
Zimbabwe
Åland Islands
Country
Business hours of operation (store hours / when phones will be answered, if relevant)
Briefly describe what your company does
Please list 5 (or more) adjectives that you think describe your company or should describe your company in order of relevance / importance
Competitors
(Are there any websites that you would consider your competition?)
Your Favorite Sites
Site
What you Like
What you would improve
(Please list 5 websites you like. Include the URL, what you like about each site, and what you would improve upon.)
Your Least favorite sites
Site
What you don't like
Redeeming Qualities?
(Please list 5 websites you don't like, Include the URL. What don't you like about these sites? What redeeming qualities to they have?)
Your Selling Points
Tell us why you, your products or your services are better than your competition (both online competitors from question 3, and offline competition)
Website / Domain Information
Do you have a domain currently?
Yes
No
What is your current domain?
What domain do you want to purchase?
Do you have a web hosting company?
Yes
No
Who is your current Host
Do you have any domain or hosting company that you will NOT entertain as a partner?
Yes
No
List companies you will NOT work with.
Audience
Why is the site needed?
Who is the audience?
Age ranges of potential site visitors?
Pre-adult
18-29
30-39
40-69
70+
Age Agnostic
How will your website be used?
What are the key reasons users may have for visiting your site?
What should visitors of your site come away with?
SEO and Marketing
What ways will people find out about the website?
Word of Mouth
Local Advertising
Exhibitions
Search Engines
Internet Advertising
Other
List "Other" ways that you will be advertising
Are you going to need print collateral developed as well?
Yes
No
CONTENT
Who is going to provide the initial content and who will provide content on an on-going basis. Keeping the site fresh with new and relevant content is an important step to keep the site vibrant and gives existing customers a reason to check back on the site.
What content will be needed for your site?
Possible Features that can be added (not restricted to this list, but this can give you ideas)
Shopping Cart
Social Media Implementation
Email collection and email marketing capabilities
Auto-responders for nurturing
A blog or news feed
Photo Galleries
Onsite Videos
Slider banner
The ability for people to leave comments
Quick contact form, or quote request form
Other
NOTE: If you select Shopping Cart here, you will be shown additional questions in this form that deal with E-Commerce.
List "other" sections/features that you are looking for
What content already exists?
What content needs to be developed?
Updates?
Yes
No
Do you anticipate needing regular updates/changes to the site other than uploading photos and information? (you will be able to do this yourself if you like)
Are your product images web ready?
Yes
No
eCommerce
What kind of products are you selling?
Physical (ship to client)
Virtual (no shipping - this would be a download)
Combination of physical and virtual?
For physical products, how will you be handling inventory?
How many products are you going to be offering initially?
How many products do you want your E-Commerce site to offer over time?
Do your products have any options (for instance color or size)?
Yes
No
How will you process payments?
Credit Card (Stripe)
Checks
COD
Cash
Paypal
I don't know
Will you want to offer review capabilities on the site for your products?
Yes
No
Do you have a way to handle customer support/service for your products, or will you want that also included in your site?
Yes
No
Don't have, but will want
Do you have a plan to handle returns?
Yes
No
Are you planning to
Offer coupons or discounts
Offer monthly(or other time specific) specials
Charge Tax and Shipping
Offer Recurring Orders & or Payments
Sell Memberships
Offer Affiliate Sales Program
Offer "Search by Price"
Offer "Purchase without an account"
Site Design
Do you have a style guide or any existing collateral?
Yes
No
Site Design NO NOs
Do you have any definite remarks on what you DON'T want to have on your website? (Flash, splash page, the color pink?) Sharing why you don't want a feature will help me get an understanding of your user experience tastes, so feel free to elaborate.
Logos, Colors, Fonts
Things for you to think about!!!
Logo and tagline – Do you have a final one that you’re happy with? Does it need any changes?
Color palette – What is your primary color? Do you know its Pantone or hex value? What are your secondary or accent colors?
Fonts – Do you have a set of standard fonts? There are best practices for web fonts that are not always entirely in sync with standard corporate fonts (for example, conventional wisdom would suggest that body text is preferably sans-serif).
Do you currently have a logo?
Yes
No
Since you do NOT have a logo, please describe what you would like to see.
Please upload your logo
Max. file size: 256 MB.
Color Palette: Primary Color
Color
Pick color
Color Palette: Secondary Color
Color
Pick color
Color Palette: Accent Color 1
Color
Pick color
Color Palette: Accent Color 2
Color
Pick color
Font: Header Font
Use this link to review fonts that are offered via google -
GOOGLE FONTS
(Copy the name of the font you select into the box above!)
Font: Content (Body) Font
Use this link to review fonts that are offered via google -
GOOGLE FONTS
(Copy the name of the font you select into the box above!)
Final Notes
Content to Assemble for Go-Live (Let me know if you need ANY help with these!)
High resolution logo
Content pages
Blog posts
Literature or brochures
Sales presentations
Case studies
Press releases
Videos or podcasts
Images
Testimonials
Articles
Events
Other marketing collateral
Page load link
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