Getting Started - Heidster Design

New Project Planning Questions

Let's Get Started!
Name*
First Last
Best Email for You*
Corporate / Business Identity
Some of the following questions will answer these, but I need you to think about each question: What purpose will the site serve? Will it be merely an online brochure? Do you want it to attract new customers? Will you publish company deliverables? Do you want to list your clients? How do you want prospective and existing customers to contact you? Will you be selling goods and services through the site?
Company Name (Legal)
Company Name (Branding)

Sometimes what you are selling is actually a separate brand from your company name.
Company Tag Line
Company Phone Number
Company Fax Number
Company Email Address
Company Address
Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country
Business hours of operation (store hours / when phones will be answered, if relevant)
Briefly describe what your company does
Please list 5 (or more) adjectives that you think describe your company or should describe your company in order of relevance / importance
Competitors

(Are there any websites that you would consider your competition?)
Your Favorite Sites
Site What you Like What you would improve

(Please list 5 websites you like. Include the URL, what you like about each site, and what you would improve upon.)
Your Least favorite sites
Site What you don't like Redeeming Qualities?

(Please list 5 websites you don't like, Include the URL. What don't you like about these sites? What redeeming qualities to they have?)
Your Selling Points

Tell us why you, your products or your services are better than your competition (both online competitors from question 3, and offline competition)
Website / Domain Information
Do you have a domain currently?
- Yes
- No
What is your current domain?
What domain do you want to purchase?
Do you have a web hosting company?
- Yes
- No
Who is your current Host
Do you have any domain or hosting company that you will NOT entertain as a partner?
- Yes
- No
List companies you will NOT work with.
Audience
Why is the site needed?
Who is the audience?
Age ranges of potential site visitors?
- Pre-adult
- 18-29
- 30-39
- 40-69
- 70+
- Age Agnostic
How will your website be used?
What are the key reasons users may have for visiting your site?
What should visitors of your site come away with?
SEO and Marketing
What ways will people find out about the website?
List "Other" ways that you will be advertising
Are you going to need print collateral developed as well?
- Yes
- No
CONTENT
Who is going to provide the initial content and who will provide content on an on-going basis. Keeping the site fresh with new and relevant content is an important step to keep the site vibrant and gives existing customers a reason to check back on the site.
What content will be needed for your site?
Possible Features that can be added (not restricted to this list, but this can give you ideas)
- Shopping Cart
- Social Media Implementation
- Email collection and email marketing capabilities
- Auto-responders for nurturing
- A blog or news feed
- Photo Galleries
- Onsite Videos
- Slider banner
- The ability for people to leave comments
- Quick contact form, or quote request form
- Other
NOTE: If you select Shopping Cart here, you will be shown additional questions in this form that deal with E-Commerce.
List "other" sections/features that you are looking for
What content already exists?
What content needs to be developed?
Updates?
- Yes
- No
Do you anticipate needing regular updates/changes to the site other than uploading photos and information? (you will be able to do this yourself if you like)
Are your product images web ready?
- Yes
- No
eCommerce
What kind of products are you selling?
For physical products, how will you be handling inventory?
How many products are you going to be offering initially?
How many products do you want your E-Commerce site to offer over time?
Do your products have any options (for instance color or size)?
- Yes
- No
How will you process payments?
Will you want to offer review capabilities on the site for your products?
- Yes
- No
Do you have a way to handle customer support/service for your products, or will you want that also included in your site?
- Yes
- No
- Don't have, but will want
Do you have a plan to handle returns?
- Yes
- No
Are you planning to
Site Design
Do you have a style guide or any existing collateral?
- Yes
- No
Site Design NO NOs
Do you have any definite remarks on what you DON'T want to have on your website? (Flash, splash page, the color pink?) Sharing why you don't want a feature will help me get an understanding of your user experience tastes, so feel free to elaborate.
Logos, Colors, Fonts
Things for you to think about!!!
Logo and tagline – Do you have a final one that you’re happy with? Does it need any changes?

Color palette – What is your primary color? Do you know its Pantone or hex value? What are your secondary or accent colors?

Fonts – Do you have a set of standard fonts? There are best practices for web fonts that are not always entirely in sync with standard corporate fonts (for example, conventional wisdom would suggest that body text is preferably sans-serif).
Do you currently have a logo?
- Yes
- No
Since you do NOT have a logo, please describe what you would like to see.
Please upload your logo
Max. file size: 256 MB.
Color Palette: Primary Color
Color Palette: Secondary Color
Color Palette: Accent Color 1
Color Palette: Accent Color 2
Font: Header Font

Use this link to review fonts that are offered via google - GOOGLE FONTS (Copy the name of the font you select into the box above!)
Font: Content (Body) Font

Use this link to review fonts that are offered via google - GOOGLE FONTS (Copy the name of the font you select into the box above!)
Final Notes
Content to Assemble for Go-Live (Let me know if you need ANY help with these!)

High resolution logo
Content pages
Blog posts
Literature or brochures
Sales presentations
Case studies
Press releases
Videos or podcasts
Images
Testimonials
Articles
Events
Other marketing collateral

Site	What you Like	What you would improve

Site	What you don't like	Redeeming Qualities?

New Project Planning Questions

Let's Get Started!

Corporate / Business Identity

Website / Domain Information

Audience

SEO and Marketing

CONTENT

eCommerce

Site Design

Logos, Colors, Fonts

Things for you to think about!!!

Final Notes